The New Cad Site | Jack Newcastle Editorial

   It has come to my attention that editors are occasionally supposed to write about their magazines. They’re supposed to welcome the reader to another issue, to tell him or her what to expect and on which page to expect it, and, ultimately, to close with some sort of appreciatory note in order to imbue those readers with a sense of family. Wanting to be a good editor, I figured I’d give it my best. So here goes.

   Welcome.
   Funny stuff on page two.

Thanks.

Jack Newcastle.

Not quite right, is it? Well, it’s been mentioned that our articles are too long and I just thought I’d try my hand at the modern style of blurb writing. Having come from an era where writers wrote and readers read, however, I see I haven’t the knack, and so I’ll have to carry on with this letter till it comes to its natural end. But before moving on, I’d like to point out that our primary reason for such lengthy pieces is a simple one: here at The Cad we’re passionate about our subjects, and we hope that by the time the reader gets through that three-thousand word essay on pocket lint, he’ll find it as indefensible and irksome as we do. Yet, we do understand the difficulty of reading on a monitor, and that is why we’re proud to announce that The Cad is now available for download as a pdf file. The reader can either print it in its glorious full-color version (if at work and no one is hovering around the color printer) or be the cheapskate and convert it to ho-hum black and white.

   Also in the technological department, I’m happy to announce that we seem to have got our font problem sorted out. Readers that are returning to us by way of P.C. should have already noticed how much clearer the text is on our site. The fonts are crisper, the spacing, leaner, and gone is the annoying tendency of g’s to arbitrarily substitute themselves for r’s, thus allowing us to breathe easier when we finally present to you that interview with concert bassoonist Anita Birdik. And if the reader should perhaps take a lean toward the screen, he or she will also notice how much better smelling the site is than a month ago. Go ahead. Lean in. Do you smell that? That’s Mountain Mist you’re enjoying right now, a fragrance designed specially for The Cad and not available from any other site.

   As for content, since our launch back in November of 2007, we’ve been moving toward a monthly format, finally arriving with this issue. Honored, I am, by readers’ requests for new content on a daily basis, but there are only so many articles a small group of writers can produce each month. Thoughts? Yes. those we have plenty of, but if left unchecked, thoughts become blurbs and blurbs become blogs which leads to another gene mutation and we’re right back to square one with another epidemic onour hands. (See? Random thoughts put to paper don’t really work, do they?) If the reader needs to visit with The Cad daily, my suggestion is to read an article today, another tomorrow, or perhaps join us over at Club Cad, our little hotspot where captains of industry rub elbows with poets and conversation is always intriguing. Admission is always free but, remember: no shoes, no service.

   With this month’s issue we also finally present our first installment of The Siren, a cadly column from a woman’s perspective. Guest writers will appear in every issue, giving us proof from a variety of gals that they still want their guys to be sharply dressed and helplessly romantic.

   I do thank every one of our readers for joining us each month, and when I see the reports informing me me we have daily visitors from such widely disparate countries like Belgium and France, it warms my heart to know that no matter our politics or nationality, there is a group of us who share the common bond of getting dressed and going out. Till next month...,

   Kind regards,

   Jack Newcastle
   Publisher, Editor-in-Chief
   The Cad

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